This week hasn’t been the best week for Diddy. From the open letter that he penned which didn’t go over too well, to one of his former artists being hospitalized, all has been a reminder of the stigma that his name carries: Diddy doesn’t do well by his artists.
Social media was shocked to discover the unfortunate news that former Bad Boy rapper Black Rob, whose biggest hit was his 2000 single “Whoa!”, had been hospitalized. Massive concern was felt when the heartbreaking video showed the devastating current state of the rapper.
Fresh off of the news that Hip Hop legend DMX passed away, prayers began to ascend to the heavens for Black Rob. Fresh off of conversations that have been surrounding the music industry discarding some of their prominent talents once they are done using their gifts, leaving them with no money or support, fans began to remember from whence he was affiliated with Diddy.
Diddy, whose open letter to Corporate America this week after fans chose to help him remember his past ills with his artists, is undoubtedly used to hearing the criticism. It has followed him for years. In 2011, Black Rob appeared in an interview with FutureiMag.com to give his experience being a Bad Boy artist and dealing with Combs.
“Once I caught my bid – or whatever the case may be, [Bad Boy Records] was like ‘f**k you,’” the rapper shared speaking on his past jail stint. “We’re gonna use Black Rob as a springboard for this [Notorious B.I.G. project] – which flopped by the way,” he said of the posthumous “Duets” album.
Insisting that he does not place blame on Biggie, he states it was his former label that “left him for dead”. “But it wasn’t Biggie’s fault. It was just a point where they said ‘F**k The Black Rob Report…Bad Boy left me for dead,” he stated.
The success of his song and first album seemingly was not enough for Bad Boy to carry out Black Rob’s legacy. “It wasn’t like I needed money or anything from anybody. I had money – still got money. It wasn’t a money thing,” he shared. “They did nothing to keep my name alive. They took me off their website, just left me for dead.”
His story is similar to that of rapper Mase, who was once one of Bad Boy’s top tier artists. Mase shared recently that his former label boss refused to sell him his publishing for $2 million, even though initially bought at $20k.