Sean ‘Diddy’ Combs ‘Legally’ Changed His Name Again, Producer Introduced The World To His New Name, ‘Brother Love’ Years After Joking About It

Diddy has been one of hip-hop’s most visible moguls since he started to top the charts with his label Bad Boy Records. While Diddy’s a mogul, he’s also an artist himself, having released a number of hits over the years, but one thing people have noticed is his propensity to change his name. While it seems he’ll answer to anything, he has over the years stated his preferred pronouns or otherwise, with the latest being the most interesting.

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Diddy’s name changes often precede new moods and projects for him. He started off as Sean Combs, then became Puff Daddy, Puffy, then P. Diddy, and now Diddy. Over the years, he’s tried to shift his persona away from the shiny suits of his heyday and focus more on the positive aspects of his career – even if old artists and employees won’t let him bask in his healthy, evolved life.

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On a recent episode of The Gene Deal Show, Deal made serious claims about rapper Mase, stating rapper was involved in the passing of Biggie. However, Diddy was the supposed target, as Mase had a bone to pick with the producer after suffering from the “Bad Boy Curse.” Though this issue has been discussed previously, with Diddy and Mase even reuniting, Mase was so offended he called into the show to talk to Deal personally.

“When you be saying stuff, I think you need to be more truthful,” says Mase at one point.

Former Bad Boy artist Cheri Dennis had a similar experience with Bad Boy Records and its curse. After her hit single “I Love U” came out on the label in 2005-6, it became her first hit. Also, in Cheri’s favor at the time, she was the only female artist on Bad Boy. She told Finding on BET that she was struggling to pay bills while her music was on hold and that Puffy used to slide her bill money instead.

While 50 Cent’s given plenty of interviews over the years as he’s perfected his ability to market aka troll, he’s also a label owner himself and he broke down Puff Daddy’s relationship with his artists at the time of his heyday – Puff needed them more than they needed him.

“When he came out with the “Angels” record, I said ‘Naw man, that’s wack. You gotta stand next to something.’ And he knew exactly what I meant, cause he’s been standing next to something his entire career. He stood next to Biggie. He stood next to Mase. He stood next to Joc. Look, Puffy might be the destination for anybody going nowhere. Nobody survived him. Look at it.”

I decided to change my name again!

My new name is LOVE aka Brother Love. #TakeDat pic.twitter.com/gArAXusygG

— Diddy (@Diddy) November 4, 2017

Diddy’s resilience in business and life are no doubt what lead him to his latest unofficial name change, but one that you can definitely refer to him as – “Love”. In 2017, Diddy claimed that he was changing his name to Sean “Love” Combs, taking a nickname he has, “Brother Love,” to the next level.

However, shortly after declaring the name change, he took to the Internet to say that he “cannot play around” with his fans and let them know that it is just part of one of his alter egos.

😂😂😂

Today, I’ve come to the conclusion that you CANNOT play around with the internet. pic.twitter.com/ANXouExGhA

— Diddy (@Diddy) November 7, 2017

Despite Diddy’s initial backtracking, TMZ reported the producer filed a petition in Los Angeles County Superior Court to change his middle name from John to Love, listing his reason for the switch as a “desire to change middle name.