Master P and his No Limit record label are iconic and finally starting to get their roses, starting with one of the largest artists ever signed to the label – Snoop Dogg. Snoop famously left Los Angeles and the West Coast for the Southern deltas of New Orleans. His run on the label was one that many never forgot and now Snoop’s sharing more of the story.
Snoop’s been feeling very nostalgic throughout this quarantine and has been sharing stories with his fans on social media that highlight his legacy in the music business. Snoop’s been reflecting upon some of the decisions that he made in his youth with regards to hip-hop, and realizing his own supersized legacy and the people that he has impacted and worked alongside.
Previously, Snoop sat down with legendary hypeman Fatman Scoop and talked about his history with Death Row Records and founder Suge Knight – and how Snoop’s history as a mediator saved not only himself but could have saved Death Row Records as well.
“Had he changed just a little bit, would he have been that powerful as what I’m saying?” was the question Fatman Scoop posed to Snoop. “if Suge Knight would have made Snoop Dogg the President of Death Row Records, he’d have still been out of jail and Death Row Records would have been the biggest label in the world,” the Doggfather proclaimed. Snoop went on to say that he was the “politician” on this side of the battle and had good relationships with people like Puffy and Biggie during the infamous East Coast vs. West Coast war in hip-hop back in the day.
“[Lil] Cease takes me upstairs, Biggie is upstairs in a walker — like what the old people walk around in,” Snoop shared in a story about Tupac’s death. “He got the little walker sitting at the edge of the bed. And when I walk in the room, we started talking. And then he looked me in my eyes. He said something that — he’s sad that Tupac is dead, but I can look in his eyes and I could see that he hurt. He didn’t even have to say it. I could see that he hurt behind 2Pac being dead.”
Snoop is living history at this point, having done over 3 decades in the hip-hop music business. He’s has a plethora of stories about some of the talents he’s met over the years but he’s more so interested these days in sharing the stories of how hip-hop has impacted him directly. One of those stories he shared recently on The Breakfast Club is about how he ended up on No Limit Records with Master P and his New Orleans brand of hip-hop.
“Master P saved my life. I was gonna put an album out called F*** Death Row and Mack 10 was gonna give me a million dollars to put it out,” sharing about another West Coast icon, Mack 10. Snoop’s troubles with his old label are well-known and he still remembers vividly running into Master P and his artist Mystikal in a studio. Snoop hopped on a song and Master P asked him how much he wanted for the feature. Snoop recalls telling him “15,” thinking it would be $1500. The next day, Master P surprised him even further.
“I come back the next day, Master P wrote me a check for $35,000,” he said. “So I’m like, oh, I like [his] style. He called me to his office, he said ‘What you working on?’ I said, ‘I got this album called F- Death Row. This MF hard.'” As Snoop recalls, Master P then closed the door to his office and strongly advised against that, telling Snoop “you ain’t gon’ live to see that album out.”
After that, their story begins and Snoop ends up taking his family to New Orleans and starting his career over, since Suge Knight and Death Row Records still controlled all his money and property – in a house that Master P provided him as well.
“Thank God for Master P,” the Dogg said.
See the interview below.