It’s 2021 and “sugar babies” are on the rise. Many are becoming comfortable with non-traditional or noncommittal relationships. One “sugar relationship” has arrived in the news for going “sour” after the man’s attempt to expand the relationship into becoming more traditional.
As defined by Pyschology Today, A “sugar baby” is someone who receives “gifts” (including cash) in exchange for company – which can include sex, but doesn’t have to. A “sugar daddy” or in some cases “sugar momma,” is a person who gives such “gifts,” is typically wealthier and older than the sugar baby. Sugar relationships are also present within the homosexual community as well.
Sugar relationships are case-by-case and based on the agreements made by each party. For years there has been a stigma on those who actively participate in sugar relationships. A website, SeekingArrangements.com, is trying to shift the culture on sugaring by destigmatizing it.
As per the website, they are trying to promote “mutually beneficial relationships”, adding “SeekingArrangement delivers a new way for relationships to form and grow. Sugar Babies and Sugar Daddies or Mommas — both get what they want, when they want it.”
“Successful men and women who know what they want,” the site continues. “They’re driven, and enjoy attractive company by their side. Money isn’t an issue, thus they are generous when it comes to supporting a Sugar Baby.”
SeekingArrangement has enlisted Rachel Uchitel, former mistress to Tiger Woods, as the face of their brand in their attempts to further destigmatize the taboo surrounding sugaring. “It’s for people who want to be transparent about what they want walking into a relationship,” she tells Page Six.
Uchitel, who claims to be a veteran user of the site, insists that sugaring should be viewed as a “modern way for women to feel taken care of and loved.”
“I’m a … love addict,” she also told Page Six. “I am not a transactional person.”
What happens when one of the parties within the arrangement wants to take things more seriously? Shawdy Kiani was a 20-year-old University of Minnesota college student when she decided to engage in an arrangement via the website with 30-something-year-old John Huha. According to court documents obtained by TheDailyBeast, the two were engaged in a four-month long-distance relationship where they would take multiple vacations paid for by Huha, during which they would have sex.
After their initial meeting, however, Huha began to show signs of wanting more of a traditional relationship, which Kiani did not want. After trying to end their arrangement for the first time, she agreed to continue only on the conditions they would remain “sugar daddy/sugar baby”.
Huha’s attempts would ramp up and ultimately cause Kiani to seek legal help. She was granted a two-month restraining order due to hostile and threatening messages. Huha would allegedly also show up to her school’s campus, and posted pictures on Instagram of the pair, outing her as a sugar baby to friends and family.
Kiani’s advice to other women who are thinking of finding a sugar relationship of their own? “Just Be Careful.”